Starting out with EID? Make a S.M.A.R.T Goal

Individual animal management is a tool to help you achieve a goal.  So setting a goal is the obvious first step. Not setting a goal or having a purpose behind using eID can make the process more challenging than it needs to be. In fact,in my article titled “5 common eID Mistakes you can avoid”, mistake number 1 is not having a clear goal.  This article aims to give you some advice about how to set a SMART goal.  Following the SMART acronym will help you to set appropriate goals for your eID project.

So, you want to improve the wool cheque.  Great, that’s a goal, lets now make it a SMART goal.

S is for Specific. Your goal needs to be Specific to your operation – so , I want to improve my Wool cheque by cutting more wool,  I would like to produce more wool without  increasing the cost of running the business, or running more sheep.

M is for Measurable – if you can’t measure it you can’t manage it; eID is all about measurement! Set yourself a goal that you are able to measure up against. This also allows you to track your progress and determine whether what you have put into action is working for you.  In terms of the wool, 10% more is my goal.

A is for Achievable – Goals are set to be met. If you set your expectations too high your goal will harder to be achieve and a lot easier to give up on. Start with the basics and build on it. A small commercial producer doesn’t need to have the same goal as a larger Seedstock enterprise.

R is for Relevant – Ensure you are setting a goal that is applicable to the direction you want your operation to be going in. Be flexible with the obstacles that may set you back but make sure you are on the path towards creating the best outcomes you want for your business.  In this example, as a commercial producer, the goal is centered on production efficiency, which is very relevant. We need to make sure that market prices which are out of our control are not going to derail our plans or create a false sense of success.  As we have stated that the increase is going to come from cutting more wool, then our goal can be to cut 10% more kgs of wool.

T is for Timeframe – If you have your clear goal set in place but no timeframe of when you want to reach it, you can easily come to a stand-still.  So in our example, to achieve a 10% increase in the wool cheque, should be achievable over a 3yr time frame.

So now my SMART goal is to achieve a 10% increase in the kilograms of wool produced without increasing my running costs or running more sheep within 3 years.