Overcoming the myths about in-yard data collection – 4

Myth 4: The benefits delivered by in-yard data collection are small compared to other factors.

Clearly this will depend on your goals, but the return on investment for in-yard data collection can be massive.  Consider the marketing of your animals for sale.  In an ordinary year you may be able to accurately predict the point where your animals will reach a target weight and so market accordingly and achieve a good sale result.  Extra-ordinary weather can move the goalposts in either direction, as can husbandry requirements, oscillating markets and other conditions which can also have a major impact.

Capturing and managing performance data early and adjusting your marketing can have an impact of thousands or even tens of thousands of dollars to your bottom line.  And this is not a once off impact, compounding these issues year on year demonstrates the lifetime value of the data you collect.